I sent out a questionnaire on Facebook to about 30 people and I calculated my results in excel, to create pie charts showing all the data.
1. How often do you watch movies?

The most popular answer was once a week, which shows people have more time and are more interested in watching movies. This also means that films will gain a lot more publicity because more people will have time to watch them and tell others about them. This also means, however, that the film needs to be exciting and interesting to make sure people tell others to watch it.
2. Where do you watch them the most?

This data shows that most people prefer to watch films on DVD. This could be because it's a more family and friends, comfortable environment instead of a public cinema or because of the wide range of films and high quality you get from different DVDs. This data shows it may be more profitable to release films onto DVD earlier, instead of waiting for cinema viewings. One film opening I deconstructed, 'Stephen King's IT' chose to do this. After showing the film on TV, it went straight to DVD release and wasn't shown in cinemas. Some people cannot afford to keep visiting the cinema to see the latest films, so releasing them onto DVD earlier, would mean more people would get to buy it and watch it, because they can choose when and where to buy and watch it in comfort, giving them more freedom.
3. Why would you go and see a film?

According to the data, most people would choose to go and see a film because of the trailers. This means advertising and trailers are very important in publicising and attracting attention to a film. 'Jeepers Creepers 2' and 'FAME 2009' both used trailers and advertising a lot to promote the films and they were very popular films to watch. The buzz and hype from trailers attracts audiences because it leaves people asking what happens next, making them want to go and watch the film to find out. It's important that trailers don't give too much away though, otherwise people will feel that there is no point in going to watch the film because they know what will happen.
4. Do you have any particular film genre you enjoy?

The most popular genre here was comedy. Love Actually has moments of comedy in it and it is a very popular film. Comedy is a good genre to use as there are many types of comedy and some can be just for children or live stand-up comedy for adults. The film opening I am making is based on the horror genre (another popular genre) but the dancing and musical parts may make it funny for some people.
5. Do watch the openings of films closely?

This data shows that the opening of a film is quite important to most people. This means films need to have an interesting opening that won't spoil the rest of the film, but that will hold the audiences attention. The opening for 'Stephen King's IT' is a good example of this, as we see the main villain, Pennywise in the opening, but we have no idea what he is really like and what he has done. This keeps the audience waiting and watching to see what he'll do next.
6. What would make a good film opening?

The answer most people chose was: Something that I won't understand until the end of the film. This shows audiences like to be in suspense about films, not knowing what could happen next or why. It makes the film more interesting and leaving people asking, what happens next? 'Jeepers Creepers 2' is a good example of this, because although people may understand why and what he's doing from the first film, there is a big cliffhanger at the end of the film and a lot more questions raised about The Creeper, which leaves people waiting for the next film.
7. If the film has opening credits or titles, do you pay attention to them?

This data shows people are not really interested in the opening credits of a film and they don't pay a lot of attention to them. 'Love Actually' has the start of the film and action running behind the credits and they are not easily noticed, which will keep the audiences attention for longer, because they don't have to sit through credits.
8. What would make the opening credits of a film stand out more?

The data shows that people would prefer the credits to be clear, instead of arranged or designed in a different way. The credits for 'FAME 2009' and 'Love Actually' are set like this, to blend in with the action going on behind them.
9. What makes a film stand out and easy to remember to you?

The results from this question show that the whole film and the way it's put together are two of the biggest things that make the film stand out to people. This means it's important to focus on the entire film when creating it.